The grid gives the designer a visual framework for placing text and images in a systematic manner, making it easier for the viewer to absorb and better understand the content.
Grids can be created mathematically, allowing equations and ratios to determine proportion.
Grids can also be a combination of simple division of the overall page dimensions that the designer customizes for the content he or she is composing.
Grids are heavily used in the design of brochures, magazines, and newspapers where consistency and readability are extremely important from page to page.
Grids provide a framework for the designer to create consistency for repetitive elements.
Grids give the designer “visual cues” for grouping and aligning common elements, and creating a focal point within the composition.
As well, grids help the designer in determining opportunities to create "breaks" in the system to add variety and interest into the design.
Some content requires a strict adherence to following the grid...
...while other content is permits the designer to be less restrictive.
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