Project 2: Title Sequence

Here are some links to title sequence examples:

artofthetitle.com

watchthetitles.com

bigfilmdesign.com

Balance

In Homework 4 and Exercise 4 we will be learning and working with Balance.

I will be putting up examples of the principles we are studying including:

Visual Weight—floating or sinking,  as well as relative importance of an object within a composition

Symmetrical Balance—Different types of symmetry including bilateral, translational, dilational, rotational. And the use of Asymmetry in creating balance in a composition.

A great source to show the principles of balance at work is by the designer Herb Lubalin.

 

 

 

 

 

 

 

 

Emphasis

Here are some examples that show how designers use the principles of emphasis in their composition.

I'll label one principle used in the example, but see if you can pick out other principles employed by the designer.

The content of these examples relate to the Bauhaus, a school in Germany from 1919-1933 that has had a profound influence on modern design, art, architecture, and photography.

Contrast in Size

Designer: Muriel Cooper, 196

 

Contrast in placement

Contrast in color

 Isolation

Contrast in color
 Designer: Herbert Bayer

  Contrast in size
 Designer: Herbert Bayer

 

Contrast in size

Moholy-Nagy 1929

Unity

Here are some examples of "unity" from our first reading and in-class exercise. These are designs by Paul Rand—considered the father of American graphic design. Here is a great site that has a collection of his work and writings: http://www.paul-rand.com/

   

proximity

continuation

Repetition

 

repetition

 

proximity

repetition

proximity and repetition